Academic Catalog 2024-25

BUS 4058 International Marketing

The overall objective is to enhance students’ understanding of principles and applications of marketing in the international environment. This course involves (1) risk analysis (political, economic, socio-cultural, technological, and legal) and (2) globally vs. locally customized marketing efforts. Prerequisite: BUS 3024

Credits

4.00 units

Prerequisite

BUS 3024 - lecture