BUS 4044 Digital Marketing
Recent digital technologies and platforms have dramatically changed the way companies communicate with, listen to, and learn from consumers. This course examines the digital channels and platforms for marketing communications and provides an overview of how modern organizations use them to reach and interact with their target market. Students will learn about planning, implementing, managing, and assessing the commonly used digital marketing applications. Prerequisite:
BUS 3024.
Prerequisite
(BUS 3012 - lecture or BUS 3024 - lecture)