Academic Catalog 2024-25

BUS 4056 Consumer Behavior

This course is developed to provide a fundamental understanding of online/offline consumer behavior. Its goals are to (1) provide theoretical understanding of consumer behavior; (2) cultivate analytical capabilities in using consumer behavior research; and (3) enable students to apply learned theories and skills to marketing management decisions. Prerequisite: BUS 3024

Credits

4.00 units

Prerequisite

BUS 3024 - lecture