BUS 4010 Marketing Research
This course is developed to provide a fundamental understanding of marketing research methods and analytical techniques as employed by contemporary marketers. This course incorporates formulating critical managerial problems, developing relevant hypotheses, conducting data analysis, and making actionable marketing decisions. Students will be exposed to a broad number of both quantitative and qualitative methodologies; including survey, experiments, focus group, and etc. Prerequisite:
BUS 3024 or equivalent.