Academic Catalog 2018-19

BUS 4980 Strategic Management

This capstone course for Seniors will integrate the functional knowledge acquired throughout the major (economics, accounting, finance, marketing, strategy, and organization design). The central theme of this course is sustained success through dynamic strategic planning. The course will stress the importance of strategy including establishing a clear mission and goals; identifying the strengths, weaknesses, opportunities, and threats of an organization; and relating strategic thought to the organization, industries and the greater global environment. The assessment and management of risk will be considered, as well as guiding principles for making ethical, long-term decisions. A minimum grade of 'C' is required to pass. Prerequisite: Senior standing.

Credits

3.00 units