BUS 4180 ADC: Marketing for Management
Integrates marketing theory and practice with everyday examples of marketing in the for-profit and non-profit workplaces focusing on product/service, price, placement and promotion. Examine consumer behavior and determine customer-focused marketing strategies, value pricing and distribution. Understanding role of market research in marketing strategy and target marketing opportunities, using digital and social media techniques, and satisfying them thereafter in a decisive way, is an essential component of marketing theory.