MBA with a concentration in Marketing
The Master of Business Administration (MBA) with a concentration in Marketing is a program that equips students with skills in marketing. The goal of this concentration is to develop graduates who are skilled in marketing management.
Students in this concentration must complete 9 units of marketing elective courses.
Successful completion of 39 units that consist of 30 units of core MBA courses, and 9 units of MBA electives in marketing.
Required Courses
Successful completion of 39 units that consists of 30 units of core MBA courses, and 9 units of MBA electives in marketing.
| MBA 5401 | HY: Accounting for Decision Making | 3.00 units |
| MBA 5402 | HY: Marketing Management for Value Creation | 3.00 units |
| MBA 5403 | HY: Global Supply Chain and Sustainable Operations | 3.00 units |
| MBA 5404 | HY: Strategic Leadership for Organizational Performance | 3.00 units |
| MBA 5405 | HY: Global Business Environment | 3.00 units |
| MBA 5406 | HY: Managerial Finance | 3.00 units |
| MBA 5408 | HY: Executive Business Communication | 3.00 units |
| MBA 5409 | HY: Organizational Behavior | 3.00 units |
| MBA 5419 | HY: Applied Business Statistics for Decision Making | 3.00 units |
| MBA 5480 | HY: Capstone | 3.00 units |
| Total Credit Hours: | 30 |
Electives
MBA students in this concentration must take three 3-unit elective courses in marketing from the following list:
| MBA 5417 | HY: Consumer Behavior | 3.00 units |
| MBA 5418 | HY: Digital Marketing Strategy | 3.00 units |
| MBA 5422 | HY: Global Marketing Strategy | 3.00 units |
| MSBA 5508 | HY: Marketing Analytics | 3.00 units |
| Total Credit Hours: | 9 |
The frequency of these course offerings may vary and students need to check in with the MBA Program Director.
Total Credit Hours: 39