MBA 5422 HY: Global Marketing Strategy
In-depth examination of marketing functions in a global setting. Specifically, this course provides students with experience in making marketing and business-related decisions in regard to international expansion. Particular attention is paid to areas of increasing importance to marketing leaders, including decisions regarding sustainability, as well as standardization and adaptation of key marketing functions such as communications, product development and market development. Students will critically examine global marketing decisions in a case study discussion format. This course is only available for graduate students enrolled in the Barowsky School of Business.