Academic Catalog 2020-21

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Graphic Design (BA, Minor)

The Graphic Design degree program provides a comprehensive arts education that promotes creativity, collaboration, scholarship and innovation. With an integrative curriculum that bridges a liberal arts and graphic design education, students understand design within the context of social entrepreneurialism and engagement, where craft and thought are continuously integrated, refined, and expanded. Individual, group and community based projects are incorporated into both beginning and advanced coursework that trains students in hands on graphic skills, design thinking, as well as professional practices and strategies. All students are offered unique opportunities to pursue internships and discuss career opportunities with professionals in their field.

The Bachelor of Arts in Graphic Design is a liberal arts degree providing a breadth of experience and understanding in graphic design. The curriculum aims to give students a general background in design knowledge and skills as well as access to multidisciplinary studies.

Program Learning Outcomes (BA, Minor)

Upon graduation the student will:

  1. Analyze and interpret works of art and design, and evaluate art and design in historical contexts, using appropriate vocabulary.
  2. Design objects and systems that demonstrate sufficient technical skills, digital literacy, perceptual development, and understanding of principles of visual organization to achieve visual communication and expression in one or more media.
  3. Employ strategies such as ‘Design Thinking’ that focus on empathetic, interpersonal interaction with clients/community partners to design (develop) solutions and foster well being through communication and problem solving.
  4. Communicate effectively to a wide variety of audiences, using media that specifically relates to message and need.
  5. Apply knowledge, skills, and behaviors necessary to be successful in graphic design professions.
  6. Create a design portfolio that shows proficiency in using graphic media to solve problems, express messages, inform viewers, and communicate skills and concepts.