BUS 4155 Business Communications: A Cross-Cultural Perspective
Effective communication is vital to adapting to a work place which is constantly changing due to globalization and increasing diversity within the workplace. In today's business environment there is an inherent need to communicate and negotiate across cultures and on a global scale. Students will apply communication strategies appropriate to the audience and purpose of the message. Further, students will develop an understanding of the role of gender, race, and cultural values, beliefs, customs, and attitudes in verbal and non-verbal communications patterns in presentation with and without media, design and delivery. Emphasis will also be placed on understanding the importance of cultures in management decisions, communicating across cultures, and communication patterns.