BUS 4058 International Marketing
The overall objective is to enhance students’ understanding of principles and applications of marketing in the international environment. This course involves (1) risk analysis (political, economic, socio-cultural, technological, and legal) and (2) globally vs. locally customized marketing efforts. Prerequisite:
BUS 3024 or BUS 3012.
Prerequisite
BUS 3012 - lecture or
BUS 3024 - lecture