Academic Catalog 2018-19

BUS 3012 Marketing Principles

Understanding, creating, communicating, and delivering customer value and satisfaction are at the very core of modern marketing thinking and practice. The marketer’s role is to build a portfolio of products or services that bring value to targeted customers, to be able to assess that value and price accordingly, and to plan for the effective distribution of the goods. Prerequisite: BUS 2000 or BUS 3007 and BUS 2030 or BUS 3001. Transfer students may take concurrently with Instructor’s approval.

Credits

3.00 units

Prerequisite

(BUS 2000 - lecture or BUS 3007 - lecture and BUS 2030 - lecture or BUS 3001 - lecture)