Academic Catalog 2026-27

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MBA with a concentration in Marketing

The Master of Business Administration (MBA) with a concentration in Marketing is a program that equips students with skills in marketing. The goal of this concentration is to develop graduates who are skilled in marketing management.

Students in this concentration must complete 9 units of marketing elective courses.

Electives

MBA students in this concentration must take three 3-unit elective courses in marketing from the following list:
MBA 5417HY: Consumer Behavior

3.00 units
MBA 5418HY: Digital Marketing Strategy

3.00 units
MBA 5422HY: Global Marketing Strategy

3.00 units
MSBA 5508Marketing Analytics

3.00 units
Total Credit Hours:9
The frequency of these course offerings may vary and students need to check in with the MBA Program Director.

Required Courses

Successful completion of 39 units that consists of 30 units of core MBA courses, and 9 units of MBA electives in marketing.
MBA 5401HY: Accounting for Decision Making

3.00 units
MBA 5402HY: Marketing Management for Value Creation

3.00 units
MBA 5403HY: Global Supply Chain and Sustainable Operations

3.00 units
MBA 5404HY: Strategic Leadership for Organizational Performance

3.00 units
MBA 5406HY: Managerial Finance

3.00 units
MBA 5408HY: Executive Business Communication

3.00 units
MBA 5409HY: Organizational Behavior

3.00 units
MBA 5411Executive Global Immersion Trip

3.00 units
MBA 5419HY: Applied Business Statistics for Decision Making

3.00 units
MBA 5480HY: Capstone

3.00 units
Total Credit Hours:30
For MBA 5411, students are responsible for course tuition, airfare, and a trip fee.

Total Credit Hours: 39

For 12-month students, the Marketing concentration requires at least an extra semester of study and depends on course availability.