Academic Catalog 2023-24

Communication and Media Studies (BA, Minor)

The Communication and Media Studies major prepares ethically responsible students and skillful communicators able to navigate an increasingly media-saturated, diverse, and complex global environment. Strategic and applied communication are the hallmarks of our program. We cultivate a collaborative, hands-on learning environment, in which graduates create a digital portfolio featuring a variety of multimedia they have produced including videos, podcasts, live radio shows, and news and media content for campus organizations and the larger community. Internships with corporate and non-profit organizations and student-generated signature work are key components of the major. Most importantly, students in this program develop everyday communication competency skills necessary for personal and professional success.

Program Learning Outcomes

Students will:

  1. Engage in inquiry based on communication theories, perspectives, principles, and concepts.
  2. Critically analyze written, oral, and visual messages.
  3. Create messages appropriate for diverse audiences, purposes, and contexts using current tools and technologies.
  4. Apply ethical reasoning and principles to communication practices.
  5. Reflect critically on the relation between communication practices and personal and social meaning as a lifelong learner.
  6. Collaborate effectively to manage and execute complex communication projects.