Academic Catalog 2023-24

Business Administration Major (BA)

 

Degree Requirements:

BUS 1005Economics

4.00 units

BUS 1008Exploring the World of Business: Discovering the World of Business and You I

0.50 units

BUS 1009Exploring the World of Business: Discovering the World of Business and You II

0.50 units

BUS 2003Accounting

4.00 units

BUS 2008Exploring the World of Business: Building Your Business Career Foundation I

0.50 units

BUS 2009Exploring the World of Business: Building Your Business Career Foundation II

0.50 units

BUS 2030Business Communications and Critical Thinking

4.00 units

BUS 3008Exploring the World of Business: Developing Your Business Career Network I

0.50 units

BUS 3009Exploring the World of Business: Developing Your Business Career Network II

0.50 units

BUS 3013Corporate Finance

4.00 units

BUS 3021Information Technology and Operations Management

4.00 units

BUS 3022Global Business

4.00 units

BUS 3024Marketing

4.00 units

BUS 3045Business Statistics and Data Analytics

4.00 units

BUS 4008Exploring the World of Business: Launching Your Business Career I

0.50 units

BUS 4009Exploring the World of Business: Launching Your Business Career II

0.50 units

BUS 4046Leadership and Teams in Organizations: Theory and Practice

4.00 units

BUS 4074Entrepreneurship

4.00 units

BUS 4980Strategic Management

4.00 units

Total Credit Hours:48

Plus three 4 unit courses (12 units) in any concentration belonging to the Business Administration Major:

 

 12.00 units

Total Credit Hours:60

The following courses also fulfill the University Core requirements as noted:

BUS 1005: Social Science: Understanding Human Behavior  

BUS 3045: Quantitative Literacy and Social Issues

 

Exploring the World of Business Course Sequence Overview

In each semester of the undergraduate Business Administration major, students complete key sections of the four-year business course entitled “Exploring the World of Business (EWB)”. This personal and professional development program aligns self-awareness and discovery with knowledge of business disciplines to determine one’s career path. Students of all levels attend this course together each semester, and bring to the course their experience, interests and talents. Integrating critical thinking and business ethics from a global perspective, students develop skills to perform as effective business professionals. The courses will include workshops and seminars to enhance students’ preparation for careers in business professions.

EWB courses ending in '8' are offered each fall; EWB courses ending in '9' are offered each spring.

Freshman

BUS 1008Exploring the World of Business: Discovering the World of Business and You I

0.50 units

BUS 1009Exploring the World of Business: Discovering the World of Business and You II

0.50 units

Sophomore

BUS 2008Exploring the World of Business: Building Your Business Career Foundation I

0.50 units

BUS 2009Exploring the World of Business: Building Your Business Career Foundation II

0.50 units

Junior

BUS 3008Exploring the World of Business: Developing Your Business Career Network I

0.50 units

BUS 3009Exploring the World of Business: Developing Your Business Career Network II

0.50 units

Senior

BUS 4008Exploring the World of Business: Launching Your Business Career I

0.50 units

BUS 4009Exploring the World of Business: Launching Your Business Career II

0.50 units

Total Credit Hours: 4

Transfer students will enroll in the level appropriate “Exploring the World of Business” class. Earlier courses in the series are waived for transfer students. For example, Junior transfer students will take BUS 3008, BUS 3009, BUS 4008, and BUS 4009. BUS 1008, BUS 1009, BUS 2008, and BUS 2009 are waived.

 

Accounting Concentration

Accounting focuses on recording and analyzing financial activities. Accounting is described as “the language of business” because it is used to report financial information to a wide variety of interested parties. Strong critical thinking, quantitative, and interpersonal skills as well as attention to detail are important qualities for accountants.

Studying accounting prepares students for a wide variety of professional opportunities, including positions in public accounting, private accounting, government and not-for-profit organizations. Many students also find the accounting concentration to be useful preparation for careers in consulting, banking, general management, and securities analysis.

Students can prepare for professional certifications (such as Certified Public Accountant, Certified Management Accountant, and Certified Internal Auditor) by taking additional courses in accounting and other subjects beyond those required for the major.

CPA (Certified Public Accountant)

To obtain a CPA license in 2019, the State of California educational requirements are that a person have a baccalaureate degree from a four-year accredited university or college, 24 semester units in accounting subjects, 24 units in business-related subjects, 20 semester units of accounting study, 10 units of ethics study, and 150 semester units. Students can earn 150 units with additional study at the undergraduate level. Or eligible students may apply to the MBA program, to earn 150 semester units.

For more information about the CPA exam, see www.cpa-exam.org. For additional information about applying for a CPA license in California, see the California Board of Accountancy web site at www.dca.ca.gov/cba.

CMA and CIA

The BA in Business Administration with a concentration in Accounting qualifies the student to sit for the CMA and CIA examinations. Information about the examinations, required professional experience, and other license requirements may be found at the following websites: CMA at www.imanet.org and CIA at www.theiia.org.

Required Courses:

BUS 4030Intermediate Accounting I

4.00 units

BUS 4032Taxation: A Business Perspective

4.00 units

BUS 4034Auditing

4.00 units

Total Credit Hours: 12

Financial Management Concentration

Financial management is the study of how money is managed and how funds are raised and invested. The financial management concentration develops the skills needed to make complex business decisions involving economic values over time and under uncertainty. Examples of finance problems include capital budgeting decisions, raising money for new ventures, risk management, hedging against currency and commodity price fluctuations, advising clients on investment strategies, assessing business valuation for mergers and acquisitions, and setting the optimal capital structure (debt/equity) of the firm. Proficiencies in these areas are highly sought after by the financial services industry, consultants, and other employers in the private and public sectors.

The financial management concentration prepares students for such career paths as financial management in business, government, and non-profits. Additional career paths include investment banking and management consulting, banking and insurance, asset management for institutional investors, financial planning for private wealth, treasurer, chief risk officer, chief investment officer, and chief financial officer.

Certified Financial Planner®

To qualify for the Certified Financial Planner® Certification Examination, the CFP® Board of Standards requires that a person have a baccalaureate degree from a four-year accredited university or college, 15 semester units in financial planning subjects, and another 12 units in related business courses (i.e., accounting, economics, and finance).

The following courses are recommended to prepare for the CFP® exam:

BUS 4028Investment Principles

4.00 units

BUS 4032Taxation: A Business Perspective

4.00 units

For details concerning the CFP® exam, you may contact the CFP® Board of Standards at (800) 487-1497 or visit the Board’s website at www.cfp.net.

Required Courses:

BUS 4028Investment Principles

4.00 units

BUS 4029Financial Statement Analysis

4.00 units

BUS 4055Financial Markets and Institutions

4.00 units

Total Credit Hours: 12

Global Business Concentration

Global business is any business activity that occurs between people or organizations from different nations. The global business concentration prepares students for the international challenges facing business leaders. Students will demonstrate understanding of the global context in which most organizations now compete, and have an in-depth knowledge of the political, environmental, and social/cultural features. In addition, students will be competent in a number of professional skills such as conflict resolution, negotiation, team leadership, and personal career management that are normally associated with professionals who already have substantial work experience.

Global business students can take advantage of the University's strategic positioning in the San Francisco Bay Area, a border of the dynamic Asia-Pacific region. Barowsky School of Business currently has study-abroad and student-exchange agreements with universities around the world.

Required Courses:

BUS 4058International Marketing

4.00 units

BUS 4067Global Innovation & Entrepreneurial Practicum

4.00 units

BUS 4081Managing Global Human Resources

4.00 units

Total Credit Hours: 12

Management Concentration

Management focuses on organizations—their design, function, and management; behavior in organizations, and how to manage change. Areas of study within management include entrepreneurship, human resource management, communication, and organizational behavior. Integrating themes include leadership, leading change, global culture, diversity, ethical behavior, teamwork, and the administration of functional areas.

The Barowsky School of Business management concentration prepares students for careers as entrepreneurs, and manager/leaders in the areas of business, not-for-profit, and governmental organizations.

Select three of the following courses:

BUS 4070Advanced Management Practices and Negotiations

4.00 units

BUS 4073Managing Not-For-Profit Organizations

4.00 units

BUS 4080Socially and Environmentally Responsible Management

4.00 units

BUS 4081Managing Global Human Resources

4.00 units

Total Credit Hours: 12

Marketing Concentration

Marketing is the function in organizations that is responsible for developing, pricing, distributing, and promoting products, services, and ideas. Students pursuing a marketing and sales concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. Marketing and sales students also acquire practical experience in the application of these concepts and methods through team activities, research projects, analyses, and marketing simulation games.

The marketing and sales concentration prepares students for positions such as sales specialist, research analyst, purchasing agent, retail manager, and corporate marketing management. Many graduates have gone on to careers in brand management, advertising sales, marketing research, consulting, and entrepreneurial ventures.

Select three of the following courses:

BUS 4010Marketing Research

4.00 units

BUS 4044Digital Marketing

4.00 units

BUS 4056Consumer Behavior

4.00 units

BUS 4058International Marketing

4.00 units

BUS 4058: International Marketing may be substituted with:

BUS 4047Personal Selling

4.00 units

Total Credit Hours: 12