Academic Catalog 2018-19

MBA 5407 Bus Analytics & Mktg Research

Examines methods and practices for designing research strategies to support decision making. Students learn and practice qualitative and quantitative research methods through developing and implementing a research plan and generating a report relevant to a specific business or industry. Other common marketing research methods such as observational studies and in-depth interviews are explored. Additionally, students will gather, view and interpret external data using statistical analytics.

Credits

3.00 units