Academic Catalog 2019-20

BUS 3355 Sports Media & Public Relation

An introduction and overview of the field of sport communication; specific topics include models of sport communication, print and electronic media, sport advertising, public relations, media relations, and employment opportunities. Students will have the opportunity to critically assess the communication efforts of sports organization as well as construct their own communications in the field of sport. These goals will be accomplished through writing and discussion assignments, reflective reading quizzes, and a final paper.


4.00 units