BUS 2030 Business Communications and Critical Thinking

This course helps students to develop sound business writing and presentation skills while honing critical thinking/analytic skills. Writing concepts include planning strategies, composing efficiently, revising effectively and quickly, providing constructive coaching to another writer, producing successful documents with enhanced image and effect, improving managerial review skills, recognizing nuances of written communication, and the effective use of ‘headlines’. Presentation concepts include planning a presentation strategy, designing the appropriate use of media, identifying audience need and characteristics, packaging the appropriate message for the audience, and using the body and voice effectively so as to develop a ‘stage’ presence.


4.00 units